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Men in white


4 Votes | Average: 3.75 out of 54 Votes | Average: 3.75 out of 54 Votes | Average: 3.75 out of 54 Votes | Average: 3.75 out of 54 Votes | Average: 3.75 out of 5 (4 votes, average: 3.75 out of 5)
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Men in whiteTill some time back, a wedding was more or less ‘women oriented’, where the focus of attention was on the bride and the other women of the household. Wedding shopping meant endless discussions on what sarees to buy, whether budgets would allow for matching jewellery, accessory shopping, and of course make-up. The men of the house, poor things, were the last of consideration. At best, they would wear a suit or a churidar-kurta, never mind if this made all the men in the family look alike.

But in the last decade or so, fashion for the men has gone through a radical change. The new wave of designers sweeping the Indian fashion scene have ensured that men now have a larger range. Sherwanis, kurtas, in zardosi, resham or chikan embroidery, in silk or other richly textured material.

“Designing for men in recent years has gained importance, specially since the traditional trends have been reintroduced by Hindi movies,” says Pramod Shah, proprietor of Indian Costume Industries (ITC)’ that exclusively designs the traditional and ethnic wear for Indian men.

“Fabrics like Pure silk, raw silk and jamewar give the outfit a very different and elegant look,” adds Pramod. His fabrics are mostly from Benaras and Bhagalpur like the ’self jacquard’ and ‘moonga silk’.

When asked Ravi Verma of Maharani Fashions Plaza- NJ, the largest show room in the tri state, what is in fashion for men he says, “Kurta with light embroidery especially zardosi alongwith a contrast stoll/dupatta. Grooms often match their Sherwani with the bride’s lehnga for eg. Light colored Sherwani with red embroidery if the lehenga is red. These days 4 piece Sherwanis are also preferred by some”. Pramod adds kurtas with chikankari work are in demand with a unique style in white cotton kurta, which stay in white though.”

As for the embroidery, which was, till now considered only a woman’s prerogative, Rohit Kakkar of The Origin, NJ says, “Guys today prefer zardosi or crystal work on their light colored kurtas. Normally they ask for intricate work on the collar. They go for brocade if they want little fancy kurta.

Indian grooms prefer pajamas but the American marrying Indian girl prefers Pants or Salwar.”

The trend in men’s wear today is changing big time. From the normal standard western attire to totally ethnic wears, today we have a lot of designers working for men offering them a plethora of choice!

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