BharatMatrimony Search
FemaleMale
Age   to 
With Photo
   Regular Search
   More Search Options






Fickle Advertisers (Sorry, Men in Blue!)


7 Votes | Average: 4.57 out of 57 Votes | Average: 4.57 out of 57 Votes | Average: 4.57 out of 57 Votes | Average: 4.57 out of 57 Votes | Average: 4.57 out of 5 (7 votes, average: 4.57 out of 5)
Loading ... Loading ...

Preity Zinta in advertisementThe woeful effects of Team India’s dismal performance at the cricket World Cup, and the shenanigans of the BCCI in their search for a coach have begun to show results. Whichever product you turn to these days, a film star is endorsing it. Hrithik Roshan dances to the Sony Ericsson tune and learns to bake Milano biscuits just so (clever story line to match his near-Italian looks!). Amitabh Bachchan does a hilarious oily UP peon act for Navratna hair oil. Shah Rukh and Saif, Preity Zinta and Rani Mukherjee – everyone is more in evidence on TV these days, and the Dhonis, Harbahajans, Dravids and Tendulkars are getting rarer and rarer.

Continue reading ‘Fickle Advertisers (Sorry, Men in Blue!)’

Provoked to Protest!


26 Votes | Average: 3.62 out of 526 Votes | Average: 3.62 out of 526 Votes | Average: 3.62 out of 526 Votes | Average: 3.62 out of 526 Votes | Average: 3.62 out of 5 (26 votes, average: 3.62 out of 5)
Loading ... Loading ...

Provoked to ProtestA recent article in Deccan Chronicle focused on the fact that fourteen years after her first appearance on the modeling scene in 1993, the Aishwarya Rai brand was still hot property in Bollywood. Just reading this headline made me stifle an inner groan. It was not the first time I was realizing the complete indifference brand-builders and advertisers, producers and directors, in short, all manner of people making money by ‘selling’ ideas and personalities, have for the feelings of their audience.

Does any brand builder or producer worth his name ever actually carry out a survey on who would be the most popular choice to carry a particular product or role? They build an image with great care among themselves – and the personality who best fits that image is someone who does not have any visible personal wishes, attributes or desires rebelling against these commercial interests. Then they foist that personality on the audience with monotonous regularity, caring little for the reaction of the audience to this non-stop onslaught.

Continue reading ‘Provoked to Protest!’